Michigan Wine Review is a web-based magazine with a focus on the on the Michigan wine industry and its growing base of outstanding vintages and wine-related products and services.
Michigan Wine Review’s editorial focuses on wines produced in the State
of Michigan, the vineyards, and the people in the Michigan region
helping to turn our state into a nationally-recognized contributor to
the national wine market. Other features cover corollary products and
services, events and related news covering Michigan’s growing wine
service base.
We encourage you and your staff to communicate with our editors to make
us aware the important achievements, changes and updates in your
business, and news from the Michigan wine community. Sending us quick
email notes or phone calls helps our editors create story ideas for
future articles or news items. If your organization produces press
releases, make sure our editorial staff is on the list to receive your
notices.
Why an online publication? Michigan Wine Review is following a sharp
trend towards electronic media, where both readers and advertisers can
meet in an increasingly efficient medium that provides layers of
information and interactivity designed to meet the reader’s needs. As
individuals, particularly retail-oriented readers/shoppers, transfer
their business activity to the web, publications like Michigan Wine
Review will create the bridge between information and sales, helping
drive traffic directly into your web-based information and commerce
solutions.
Online publications also allow more focused, niche-level editorial
directed at a specific topic or audience. The Michigan wine industry is
a perfect match for niche publishing, allowing for excellent advertiser
visibility without the high overhead costs of major print magazines who
are saddled with the combined forces of higher costs and less
flexibility in targeting specific readers.
We hope you will contact us during the next few months to learn more
about Michigan Wine Review and its editorial focus. Our calendar for
stories is closing quickly, and we hope you will make an effort to
inform us about any items that might be pertinent to our publication.
See you online at www.michiganwinereview.com